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Having a lot of traffic driving from Google is the most someone can ask for, right?
Wrong
Picture this: you’ve worked hard to rank high in Google’s search engine results. One day, a new algorithm is rolled out and, because your website wasn’t optimized for mobile, you’ve lost one-third of your traffic.
Ouch
The problem is even bigger for small companies who can’t rank high on Google no matter what they do. It’s almost impossible to outrank big competitors who have enormous resources for building backlinks.
So, what can you do?
A good idea would be to stop investing so much in Google. Even though it might sound counterintuitive – Google is the biggest search engine out there – there are still other ways you can generate traffic.
Here’s how.
- Forum Commenting
Usually, starting or joining forum conversations can turn out to be good traffic generators. The key is not to simply drop a link in the comments but truly try to engage in the conversation, offering your expertise and sound advice. If your comment is truly on point, then you are likely to receive lots of visits.
A lot of search engine optimization experts have a good way to go around this is by searching “Keyword inurl:forum” on Google, join the forum and afterward dedicate your time to understanding the rules and participating in the life of that community. It is essential to provide useful information and restrain yourself from self-promoting – that is a highly unpopular these days.
- Try Guest Blogging
You can easily profit from popular websites by posting there and become known as an authority on the topic that you write. To help you achieve this, Derek Halpern from thinktraffic.net has come up with a good drafting technique. After you have found some popular blogs on which you would like to write, send the BLOG manager a request in which you explain how helpful it was the article in finding their website and pitch your ideas for a couple of articles.
The key on Reddit is finding a niche with plenty of subscribers and traffic and then start creating content that is useful and relevant to that particular niche. To do that, you must first get acquainted with the rules for that specific subreddit. You can include links to your site, just as long as you include links to others as well.
You should also take advantage of Reddit’s voting system, through which you can increase your score if you leave valuable comments.
- References to Influencers
Another great way to get some extra hundreds or thousands of views is to reference top influencers in your articles.
When you write something on a specific topic, make sure you quote an authority from that niche in your text. This way, you will get them more fans and add to their image as an expert. More than that, if they enjoy the content, it is very likely that they will share the article.
So start searching for the best quality content from your niche, and find out who are its top contributors. You can use BuzzSumo
To discover the most shared content from specific areas. Once you’ve found the top influencers and you’ve included them in your article, send them an email to let them know about your post.
- Get Acquainted with Social Bookmarking Sites
One of the most underrated methods of attracting traffic to your website is by submitting content to social bookmarking sites. A popular bookmarking site is StumbleUpon, for instance. If your article is of high quality, you can get thousands of stumbles in just a couple of hours.
Another good use for these social bookmarking sites is getting organic search rankings.
However, if you want to get your content promoted on these sites, you need to make sure that your articles are fresh, original and follow SEO best practices. In other words, you have to include keywords in meta description and titles and create original content that adds value to your audience.
In conclusion, make sure that you invest some time in developing a strong strategy to drive more traffic and research every option thoroughly. What is your experience with site trafficking? Leave a comment below.
