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One day while going through my Facebook and Instagram latest posts, I found myself reading more of beauty and fashion posts rather than staying updated with what’s up with my friends in the Facebook and Instagram contacts. I realised myself following a number of beauty and fashion pages and communities. What amazed me more was my interest to these fashion related posts.
The next thought that came to my mind was what if these pages vanish? How will I be updated with what’s up in the fashion industry? How will I know what would be my next buy for the upcoming party? And then I actualized that the fashion trends were followed even when there was no internet. In the expanding world of blogging and digitisation, the trends of influence over beauty and fashion have shifted from movies and celebrities to the social media and the internet.
Fashion influencers today
The celebrities usually develop the latest styles and trends we follow. The Television was one of the biggest mediums to know about the latest trendy styles. However, in the digital world, our interests have moved to checking out trends in social media. The beauty bloggers have enriched to being beauty influencers catching the attention of thousands and lakhs of people around the world. With so many brands coming up with different creative ideas, their availability on social media has become apparent for people to follow these trends.
Why connect your brand with influencers?
As stated above, we are effectuated with the dynamic trends emerging social media and access to the internet. However, in the modern world amidst advanced technology, there is rapid growth in every industrial sector. Companies showing their online presence are doing good in the market. Then why not the beauty brands change their methods of marketing? Social media being the platform where you will find most of your customers available, it is easier to attract them towards your brand through influencer bloggers.
The bloggers are extra ordinally great at creating engaging content for the readers. While you have your creativity in bringing out the beauty products, they can formulate your stuff easily through their blogs. People are keen to know about the plentiful releases in the market. They like to stay updated with the newest trends. It is these influencers who can help you keep your customers updated with your latest releases.
The researchers say people follow the beauty related pages and posts to the apex. They tend to trust more on what is written rather than mouth-spoken words. Consequently, this being the primary reason, the influencers have a significant role in pre as well as post purchase behaviour of the customers. It is not enough to influence the customers formerly and leave them once they make purchases, Customer loyalty and satisfaction are the major factors to let the customers get back to you again. Thus, both pre and post-purchase behaviours require influence.
Get your brand the best influencers
While you know, there is a large population active on social media; it is one of the major determinants to consider to capture your target market. Beauty influencers and bloggers being the only people who can influence others in the target market, it is imperative considering them to get your brand to the top. The internet is flooded with thousands of beauty bloggers. Getting best one for you can do all good to strengthen your brand. Engaging with customers over social media will not just help you promote your brand, but let your fans stay updated with what next you have for them.
