Build Leads Now To Sell The Latest Cars This Fall

Everyone knows that Labor Day is one of the best times to buy a car. The last holiday weekend of the summer is a time when car dealerships are scrambling to move old models to make room for the new ones, and that means steep discounts. Car-buyers on a budget may be harder to dissuade, but as a car salesperson, you know that there are customers out there who really want the latest and greatest in technology, luxury, and drive performance when they set out to buy a new vehicle. How do you convince them to pay a bit extra to buy the newest models this fall?

Start building a relationship now. How do you accomplish that when they haven’t even come on the lot? Car buyers typically spend several weeks to several months researching a new vehicle these days, now that so much information is online. That includes finding the right make and model, financing, and choosing a dealership. If you’re not connecting with potential buyers at the research phase, you’re not building a relationship until the last moment, when the customer has pretty much already decided what they’re going to drive away in. And in most cases, that’s going to be the more budget-conscious last year’s model.

Your dealership needs to have the right technology to start connecting with customers at an earlier buying phase. You need something called live car dealer chat software, a live chat platform specifically designed for the unique challenges faced by car dealerships. A fully managed, 24/7 live chat platform is a chat window that appears on your website where customers can ask questions any time. On the other hand, there are call center operators who answer questions and take contact information so that someone who works at the dealership can get back to them later. It’s an effective way to capture leads, but live car dealer chat software that’s been optimized for the industry can take that even further.

The car dealer chat software designed by Gubagoo was made to bring dealerships into the early customer buying process. To start with, it’s a proactive chat. Operators don’t wait around for customers to type in a question – an algorithm tells them when a customer is sufficiently engaged, and the operator initiates a conversation.

The live chat software comes with a built-in system called BEAST, a behavioral analysis system that tracks what pages on your website customers are viewing and determines which product recommendations would get the best response.

Then there’s ResQ, an app that connects dealership sales personnel into the live chat directly. As a salesperson, you get notified when there’s a live chat going on with a call center operator, and you have the option to get engaged. You can hop into the conversation or just send a direct message to the operator when the customer has a more advanced question beyond inventory. With live video integration, you can even take the customer on a tour of the lot long before they arrive.

Live car dealer chat software is changing the way car dealerships manage leads. It opens up new opportunities to develop relationships and influence customer decisions earlier in the buying process. Get live car dealer chat software for your dealership and start upselling this season.