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With the help of technology, we are now able to communicate more effectively with customers and website visitors. Some business owners use social media to communicate while others focus their efforts on digital newsletters that allow them to keep their customers informed. Of course, not everyone reads digital newsletters, and this is not ideal.
The good news is that it is possible to upgrade your digital newsletter in order to get more people reading the content. We thought we would put together some tips to help you achieve this. This will include everything from adding your branding to your newsletter to adding a guest column each month.
Use Newsletter Software
If you want your customers to engage with your newsletter and head to your website, you need to create an attractive newsletter. Many business owners make the mistake of creating a newsletter that is bland and doesn’t include colour, graphics or engaging content. Boring newsletters that don’t catch the attention of your readers are never going to deliver you the results that you need.
This is why our first tip for those who want to upgrade their digital newsletter this month is to use newsletter software. You’ll find that there are many great companies out there who specialise in creating this software, so you don’t have to. With the right newsletter software, you can save time, save money and upgrade your newsletter at the same time. Make sure to consider this carefully and find the perfect software for your business.
Including Branding
If you have spent a lot of time and money creating a brand that is recognisable then you need to make sure that you are putting this to use. Your digital newsletter should always be branded so that your customers know who has sent it out immediately. You should include your branded logo, use your brand colours and make sure to include content that is relevant to you.
When you continue to reinforce your branding to your customers, they will recognise it even more. Not only should your content within the newsletter contain branding but this should also be addressed on the subject line and the sender name to make it instantly recognisable. Make sure that your digital newsletter includes branding, and this will make it more successful in no time at all.
Guest Columns
What kind of content does your digital newsletter typically include? A newsletter can be a great method of informing your customers about new products, updates to how the business is running and more. You will typically have limited space and so will need to make sure that the content is relevant and is interesting. A good way to upgrade your newsletter is to consider changing up the content and avoid repeating yourself in future editions.
Do you have someone that could write a guest column for your newsletter? Perhaps it is the CEO, a leader of the marketing team or even a store employee. You could also ask industry experts to write a monthly column and offer some of their advice to your readers. This is the perfect way to upgrade your newsletter as you will be creating very engaging content and your readers will be keen to see what is next.
Ask for Feedback
Another great way to upgrade your digital newsletter this month is to ask for some feedback. You might think that the format of your newsletter is perfect, but it might not be easy to read and could be boring to your readers. As a business owner, you should always be asking for feedback from both your employees and your customers in order to improve things along the way. This is something that can also work very well when it comes to upgrading your newsletter to suit the taste of your readers.
A good way to get this feedback is to send out a survey or even ask for feedback within the newsletter. You can use sites such as Survey Monkey as these allow you to create a survey in a matter of minutes. With this feedback, you can make the changes that are necessary and increase the number of people reading your newsletter each month. This can be very effective so make sure to consider it carefully if you want to upgrade your newsletter.
Mobile-Optimisation
Finally, if you want to upgrade your newsletter this month then you need to consider how compatible it is with mobile devices. Not everyone has time to sit and read your newsletter at their desktop computer or on their laptop – they will typically use their smartphone to do this. If your newsletter is not easy to read on these devices, then the reader might end up reading something else instead.
The end goal is to make the newsletter accessible to everyone. People are more likely to read on public transport or when they have a spare moment with their phone. If you can make sure that this is accessible on these devices, you’ll find that you have made a massive upgrade. If you are using newsletter software, you should find that mobile-optimisation is something that is very easy to achieve. Don’t ignore this step as it is certainly one of the most important.
Get Started
If you are spending hours on tagging or creating a newsletter each month for your customers, then you need to make sure that you are not wasting your time. Typically, the end goal is to get readers to visit the website or the store but if no-one is reading your newsletter, you are wasting everyone’s time. Newsletters need to be digital in 2020 and if yours isn’t then you are missing out.
Make sure to take on board all of the tips that we have given you in this article and use these to upgrade your newsletter this month. If you aren’t already using newsletter software, that is definitely the first step that you should be taking.
