Things To Consider When Designing A Website

Every business should have a website to make itself known, whether large or small. With the recent advancements in technology, users are more focused on online content than ever before, so don’t hesitate to showcase your products and services on a well-designed and eye-catching website. Your work will be rewarded without any doubt.

Web designing might sound like a daunting task, but it’s not that challenging. With a little bit of creativity, engagement, and openness to ideas, you can make your website worth remembering. Whether you’re a business owner who wants to engage customers or simply someone wanting to get an online presence, a user-friendly and outstanding web design will only benefit you.

With this in mind, we compiled a list of essential aspects to consider when designing a website:

Imagery

Content is crucial, but so are images. Now that you have decided on what text you are going to write on your page, it would be helpful to incorporate some suggestive pictures into it. Users are always impressed by high-quality images, and you shouldn’t disappoint them. If you’re a good photographer and have an eye for detail, you could take the photos yourself, but consider hiring a photographer if you’re not into photography. Whatever you choose, make sure images speak as much as words and are suggestive for your niche.

If none of these options seems viable to you, you can also use stock images. There’re many suppliers of stock photos, such as Getty Images, Unsplash, or Shutterstock, so it shouldn’t be too difficult to find the right ones. However, ensure they represent your brand powerfully enough because these kinds of images are usually generic. And don’t forget to review terms of use before including them on your website. If you post them without permission, you can infringe someone’s intellectual property, which results in fines. Furthermore, high-quality images are crucial if you are using your website to sell products. A buyer may be misled by low-quality photographs, which might harm your business’s reputation. If you are not a professional photographer, consider utilizing photo retouching and editing services. These services can help improve the lighting, color correction, and overall look of the images, leading to a more visually appealing and trustworthy website. High-quality photos can significantly impact the success of your online business, so investing in them is crucial.

Clean Design

One of the most important aspects to have in mind is creating a clean design. Most websites don’t follow this rule when delivering content online, but it can help you stand out from the crowd. The well-known saying “less is more” seems to apply in this domain, too. Cluttered websites have a more positive impact on users, making their browsing experience easier. It’s way simpler to focus on the things that matter without being forced to search for them in large amounts of text and be distracted by too many graphics. Remember that consumers usually associate the image of your website’s appearance with the quality of your products, so it would be best not to disappoint their expectations.

To increase the chances that visitors will return to your page, consider using white space to help them focus on the message you want to convey. For better customer experience, play with contrasts, but keep it simple. Opt for balanced color contrasts like pale lemon, hemp green, oatmeal, and navy, and don’t be afraid to play with sizes. You can create a powerful effect by making noteworthy information larger, also drawing the client’s attention to core facts. 

Colour Scheme

It’s a well-known truth that colors have psychological effects, and they can affect users more than you can imagine, as they’re the first to catch their eye when visiting your website. So, you should choose your color scheme carefully when developing your web design. Take into account the 60-30-10 rule, in which 60% is the dominant color, 30% is the contrast color, and 10% is the accent color. One famous example in this sense is the white-natural wood-blue (or green) combination. The rule is applied in interior and fashion design, so why wouldn’t we use it in web design? After all, colors have the same effects, whether on clothes, walls, or web pages.

However, make sure the color palette conveys your brand identity adequately. It’s useless to have an appealing color scheme if it has nothing to do with your brand image. Spend the time to research the best color options and, if you experience problems, get in touch with a web design agency Rotterdam-based to benefit from specialized assistance.

Original Content

Good content can engage users without any doubt, so you shouldn’t neglect this aspect when designing your website. People usually look for originality since the internet is a vast source of information that is not always authentic. So, it’s challenging for consumers to access well-informed, original content. Ensure you do more than merely provide them with information and make their browsing experience worthy. And don’t forget that high-quality content establishes an emotional connection between you and your visitors because, together with an appealing design, it decides whether users will return or not on your page.

Content that echoes your brand’s voice is vital if you’re a business owner. If your page provides consumers with irrelevant information, they will feel confused about your products or services. Try not to write long paragraphs of text because users do not usually have the patience to read everything. In order to improve your page’s ranking in search engine results, please include links to credible websites to assure users that they can trust your brand.

Navigation And Usability

How visitors navigate through your website is decisive for your page’s ranking. Consider the efficiency of your site’s navigation above anything else because it determines which customers will remain or which are going to leave. And it’s pretty obvious – who would return if they could not find the needed information? So, we recommend adding a sitemap to improve a customer’s ability to navigate and eliminate unnecessary buttons. Use text links instead – they’re easy to access and load faster. Various aspects are to be considered when designing a website, including a user-friendly navigation menu, a search bar, and a subscription option.

Apart from that, you should also consider making your website a mobile-friendly one since more and more people today spend a lot of time on their mobile devices. So, it’s not excluded to visit your website from their phone while being in a hurry.

With this in mind, take the time to do it right and don’t get discouraged. Designing a website is not as challenging as it seems, and much less if you take into account these helpful recommendations.