Maggie Macnab is a woman who cares about presentation. Her new book Decoding Design: Understanding and Using Symbols in Visual Communication is a look into common corporate logos and designs that contain hidden meanings. Even the relevance of basic shapes, numbers and symbols in communication is a strong subject matter throughout the book. For designers looking for symbolism around every corner, this is the book for you.
Readers will find an array of deconstructions of famous logos including Aerosmith’s? logo, the yin-yang and even the logo for the retail store Target. Revealing common symbols within everyday design, Macnab portrays deep meaning through an otherwise overlooked logo. It’s available at Amazon.com for only $23.10 – so check it out.
[amazon link=”1581809697″ title=”Link”] (via)
I took an art class years ago at UArts and they showed us the hidden arrow in the FedEx logo. Can you spot it?
(Hint: Ex)