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Entertainment Weekly has become the first print publication to publish video advertisements in the pages of their magazine. Activating similar to a musical greeting card, the video ads start as you turn the page.
The first set of ads features 25 minutes of preview content for CBS and advert pitches for Pepsi Max. The video content, technically, has got to be tough to maintain as it gets thrown around in the mail. Half of these videos must not even work by the time they reach their destination. Print doesn’t have much steam left, even if they are integrating expensive video ads. I don’t see much of a future for in-magazine video advertising when the internet can provide the same content with much more storage space and HD video, all for a fraction of the cost.
