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Going viral on TikTok in layman’s language means that your content was capable of reaching a much broader audience outside your average views on TikTok. For brand and content creators, this leads to direct growth in followers, engagement and, of course, exposure.
In fact, a single viral video is enough to sky-rocket your entire TikTok marketing strategy and bring new opportunities to your doorstep, such as brand collaborations, sponsorships and more monetization venues.
With over a billion users, plenty of people would love to see your videos- you just have to learn how to mix the right content idea with several social media practices powerful enough to boost your TikTok viral views and overall engagement levels. Keep reading on to find out more.
What Counts as a Viral Video on TikTok?
Generally speaking, a viral TikTok video should rack up between 20,000 views- 100,000 views or more. Aside from that, such viral videos should have a high engagement rate through likes, shares and comments. Viral content will undoubtedly pique the masses’ attention and build your credibility and reach.
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8 Tips to Go Viral on TikTok
1. Define Your Niche
It’s important to have a clear definition of your niche, at least to pique the attention of a more niche-specific audience. When you focus your content on specific areas of interest, you can easily attract genuine viewers who will likely engage with your content.
So, instead of trying to appeal to every TikToker out there, target a particular audience that truly shares your passions. For this to happen, start by assessing your unique skills, interests, and what will likely excite your type of audience.
You can take it a step further by tracking your audience’s demographics so you can effectively tailor content that speaks to their specific needs and preferences.
2. Create High-Quality Content
High-quality content that’s equally engaging is what will set you apart from a pool of influential TikTokers. Well, edited videos that are visually appealing on TikTok are more likely to go viral since they generally perform better in the algorithm.
Of course, you don’t need a full-on recording studio to create high-quality TikTok videos- thanks to the advanced technology in phones, a simple high-end phone should suffice. Invest in proper lighting and a quality microphone to further improve the appeal of your content.
3. Use Right Hashtags
Hashtags on TikTok are just as valuable as they are on other social media platforms. That’s because the algorithm uses these specific terms to classify and present content to the right audience.
With proper incorporation of the right hashtags in your content, your content will likely appear on the ‘For You’ pages of your intended audience. As such, to fully maximize the potential of this feature, use a combination of niche-specific and popular tags.
Additionally, if possible, completely avoid the use of broad tags and only focus on the ones that are relevant to your content. That should get you that much-needed popularity in your TikTok videos.
4. Post Your Videos at the Right Time
Knowing when to post your videos will help you attract the attention of your audience just when they are scrolling through TikTok videos. That significantly enhances your visibility and chances of going viral on this platform.
Go ahead and do a bit of research using TikTok’s Analytics section to find out when most of your followers are likely to be online. You can also experiment by posting at different times during the day to find that sweet posting time spot.
Once you have this information, tailor your posting schedule to reflect these times, and you will have a higher chance of going viral on TikTok.
5. Engage with Your Audience
For your videos to go viral, you have to have a direct connection with your audience. And that starts by simply engaging with them in your comment section and direct messages.
Genuine interactions make your audience feel appreciated and valued, encouraging them to return for more. That said, separate some time to respond to comments and answer any relevant questions pertaining to that specific content. That will ensure you have a loyal and engaged community backing your TikTok brand.
Aside from that, TikTok’s algorithm favors content with higher levels of engagement. So, the more you interact with your audience in the comment section, the greater your content’s visibility.
6. Keep an Eye on New Trends
Incorporating TikTok trends into your content strategy will most definitely improve your chances of going viral on this platform. That’s because these new trends always have an engaged community, ready to watch any new video and how the creator uses the trend to bring out their individual uniqueness.
That said, when you add relevant trends to your content, you enhance your video’s visibility and reach, bringing you one step closer to achieving your popularity goals. Start by browsing your ‘For You Page’ to spot trends in your specific niche.
Once you’ve spotted one that’s relevant to your niche, act quickly by including a creative twist to the trend in your TikTok video.
7. Partner With Other User
Working closely with other TikTokers is another effective way of boosting your video’s reach, making it easy to become a viral sensation. Well-thought-out collaborations allow you to directly tap into the other partner’s followers. That helps you to bring your content in front of an already engaged audience that wouldn’t have otherwise discovered your videos.
Research some of the top TikTok creatives in your niche and present them with your proposal. Ensure your message is clear and genuine, highlighting the benefits it will bring both of you to collaborate on a project. That should help you land the right partner for a TikTok collaboration.
8. Promote Your Content on Other Network
Finally, you can promote your videos outside TikTok just to get more views from people outside this platform. Cross-platform promotions introduce your TikTok content to audiences that might not yet follow your profile. In turn, you can effectively grow your follower count and views at the same time, bringing you closer to TikTok fame.
Share some of your top-performing TikTok videos on platforms such as X, Facebook, YouTube Shorts, and Instagram. Ensure you’ve included a CTA that compels your audience to follow your TikTok profile for more engaging content.
Conclusion
And there you have it! As you can clearly see, going TikTok viral will require a mix of creativity, effective strategies and a whole lot of consistency. As much as TikTok’s success isn’t instant, these tips will likely increase your chances of TikTok fame and help you build a loyal community in the process.
