How To Create a Sign For Your Business

If you’re about to open a business chances are you’ll need to create a sign for it. Potential customers will need to know who you are and what you’re offering. Here is where a sign can come in and help. The right type of sign can instantly tell potential customers they’ve found who they’ve been looking for. In addition to this, it can tell them a little about your business. 

Let’s take a look at how you can create a sign for your business.

Make Sure It’s Visually Appealing 

Your sign needs to be as visually appealing as possible. Ideally, you will use a range of colors that works with your current branding. The right colors will ensure that your sign is easy to read as well as welcoming. If you need a bit of help with the design of any sign, there are professional marquee sign design businesses who could help. 

If you don’t have an eye for sign design, it’s worth hiring someone who does. They could add that something special to your sign that can make a difference. 

Do Your Research 

You may find that your local town or city has some regulations surrounding the type of signs you can display. Therefore, it would make sense for you to do your research first. It’s unlikely that you have a lot of knowledge about your local sign regulations. However, asking the local authority can help. They can tell you the type of colors you can use, how large your sign can be, and whether you can add LEDs to it. 

While this may seem like a lot of fuss, it’s essential that you abide by the regulations. Failure to do so could result in your new sign having to be removed. It would be a shame especially if you had paid a lot of money for it. Do yourself a favor and do some research first. You never know, you may even get some design ideas in the process. 

Make Your Design Simple 

One of the best things that you can do is to make your design simple. While an elaborately decorated sign could look good to you, it may not do the trick. Signs should be easy to read within a matter of seconds. If it takes someone longer to work out what your sign says, they may give up and go elsewhere. 

The simpler the design is, the easier it is to read. 

Choose The Right Materials 

Once you’ve chosen the colors you need to use and the overall design, you need to work on the sign’s materials. The harder the sign is, the less able it is to be scratched or dented. Aluminum could be the ideal material as it’s very water-resistant which means it does not rust. You can potentially have an aluminum sign hanging up for years before it starts to look old. 

Acrylic signs can look nice, however, they’re ideal for indoor use. If you really want to use an acrylic sign, place it next to the store’s window. The sign will be easily seen if it is placed in the window. 

Wooden signs can look very classy and they are always in style. Signs such as these can be ideal for use both indoors and outside. If your business is looking to have a more environmentally-friendly image, a wooden sign can help to convey this. 

Work On The Sign’s Placement 

Be sure to place the sign where it can be seen. It’s all well and good having it up high, but if people can’t see it, there’s no point in it being there. A great sign needs to be seen as it can potentially help to entice people into your business. 

If you run a shop, place your sign above the shop window. You may also want to add a little sign above your doorway that is situated at an angle. This will allow people further down the street to see your sign, making it easier for them to find you. 

There is quite a bit for you to consider when it comes to creating a sign for your business. However, it’s hugely important that you choose the right sign as it can impact your business on a day-to-day basis. Think carefully about the image that you want your brand to have and use the above tips to help you create a sign. With a bit of effort, customers will love your sign and find themselves stepping through your door.