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It only seems like yesterday that the concept of artificial intelligence was foreign and of no importance. However, today, it seems to be the only topic worth discussing. With AI now being part of daily lives, it continues reshaping, if not single-handly creating new industries. One such industry continues to be the iGaming industry.
Facts: According to reports, the iGaming industry grossed over $65 billion in 2022 alone. No doubt this came from the bump from online traffic during the 2020 pandemic.
AI Is Transforming the World of Cybersecurity
In today’s high-tech world, both traditional land-based and online businesses have one thing in common – cybersecurity. With the Internet so heavily involved, on the one hand, it provides tremendous opportunities with a click of a mouse. However, that same click, used in the wrong hands or with inadequate security measures, can cause financial and total brand ruin.
In the past twelve years, the American iGaming industry has dropped both jaws and wallets. With the convenience of playing online 24/7, the need for superior cybersecurity measures has never been higher. Because total financial confidence is essential to the iGaming industry, AI is now cybersecurity’s first and last option.
On a scale better than trained human network specialists, AI tools can assess the current network strength to see if it can stand up to the current cyber threats. With sophisticated AI tools like machine learning, AI has vast databases where it can size up the iGaming’s network strength. In addition, it can also offer winning solutions about how best to improve the network’s flaws. Going one step further, AI can also identify future weaknesses in the iGaming’s network structure and tips to improve them.
AI: The New Champion for Real-Time Detection
Think about AI tools working with iGaming sites like Major League Baseball. Detecting and coming up with ways to optimize the network is only first base. The goal for getting to second is detecting threats in real time. Because even the most determined and sophisticated cyberthieves don’t sleep, neither do AI tools on behalf of the iGaming sites in these ways.
Advanced Registration System
Long gone are the days of simply signing up new members with no questions asked. Because of the sheer volume of new applicants looking to join iGaming sites, it’s impossible for qualified human technicians to safely process new accounts in a timely fashion.
As a result, AI tools are heavily involved in the new registration process. This is why these forms are more extensive, asking for personal information, including proof of residential address and a partial of the social security number.
After submitting the form, AI tools work in real time to verify the voracity of the prospective new member with a stunning success rate. These same AI tools are equipped to spot deepfakes in photo identification and other critical documents necessary to join the online casino.
Multi-Factor Authentication
Even when members are successfully signed up, the cybersecurity battles unfortunately don’t stop. Sometimes, the biggest threat to the iGaming network’s security is legitimate members themselves. For that reason, AI tools serve on the frontline to ensure that only legitimate members get access to the network with multi-factor authentication.
With multi-factor authentication, legitimate members are usually given a PIN to enter in a short period of time, as well as the proper credentials. The success rate for multi-factor usage is extremely high for iGaming sites. And for an added layer of protection, the top iGaming sites also frequently log out legitimate members after long periods of inactivity. That way, unwanted individuals don’t gain access to your personal and financial details.
Real-Time Threat Detection
Even when successful members are logged in, they can still serve as the perfect Trojan Horse to bring down the iGaming network. With behavioral AI tools, the iGaming site knows the legitimate behaviors and mannerisms of its members. That way, AI tools can detect and even stop real-time threats, like a member trying to use another member’s financial credentials. It can even automate these responses to the iGaming webmasters.
How Is AI Used in the iGaming Experience?
Delivering and maintaining superior cybersecurity measures is only the tip of the iceberg. AI tools continue to enhance and take the iGaming playing experience to new heights in these prominent ways.
Exclusive Casino Games
For the most part, the top iGaming sites have in common many of the latest real money online slots and table games. However, the current trend is using AI in the development and creation process of exclusive games. With behavioral AI tools, the iGaming sites know firsthand the types of games its members prefer to play and the specific details and features of those games.
As a result, AI tools can instruct iGaming sites that want to create its in-house games, or the top developers like IGT, the themes and features to begin with. Unlike in the past, when it took considerable time to develop and produce casino games, AI can streamline them much faster. The speed of new casino games has picked up tremendously to the point that they are promoted almost on a weekly basis.
Personalize Gaming
The biggest impact that AI has on the iGaming experience is more personalized gaming. We spoke briefly about AI creating custom games based on actual members’ preferences, but it can help members play their favorite casino games better. For more complex games like roulette and poker, for example, behavioral AI can monitor your strengths and weaknesses and even offer custom guides and tips about improving the gameplay.
Personalized Bonuses
All the elite iGaming sites start new members off with the same welcome bonus. However, the exceptional ones go the extra mile with a more personalized bonus experience. Behavioral AI tools have a jump on the specific games that each member prefers to play. So, instead of relying on generic bonuses that might be wasteful, AI can offer each member dynamic ads on the games that the member prefers to play for greater success. Happy members, in turn, recommend new members to join the fun.
The Future of AI in iGaming
With AI heavily involved in the daily iGaming operations, the next frontier appears to be virtual and augmented reality. These technologies continue to show up in live dealer games, especially live casino games that greatly resemble the top television game shows.
Facts: The iGaming industry is expected to top $130 billion by 2029.
One thing is for certain: the future of casino play is definitely digital. Helping the iGaming revolution is the continued rise of the social casino scene. With social iGaming sites available in over 40 states, the ceiling for iGaming has more than shattered.
