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Social media marketing has become a norm as far as business marketing is concerned. And when we say social media marketing, an Instagram name just pops up in our minds. Surely, Instagram is the platform that allows you to promote your business. With a family of 800 million monthly active users, Instagram is the place where you have higher chances to reach your targeted audience if the right marketing is done for your business.
Instagram is a visual platform that needs a visual content to attract your target audience. All the marketing done on Instagram is usually done through visual content you have got of your business. Marketing, when done right through Instagram can do wonders for your business. For that, you need to learn all the minor and major tips and tricks to improve your marketing on Instagram. Keeping this in mind, in this article, we will discuss the applicable tips that will help you improve your marketing on Instagram.
Your Profile
The number one thing about improving your marketing on Instagram is to improve your profile. It is the gateway for your potential customers to your business. Make your profile as welcoming and attractive as you can. Set up a display picture of your business that is easily recognizable with your business name.
Write up your bio that tells briefly about what your business has to offer to your prospective customer. Add a link to your website in your bio. Plus the content on your profile must match your business and your niche. Make a theme for the layout of your content, be it some color that you use in each of your content, any specific filter for each of your photo/video or any cropping pattern for your photos, these patterns will make your profile more attractive, and your content becomes more recognizable to audience at large.
As an example I am sharing a screenshot of an artist, look at its profile the pastel colors she has chosen for its content which makes its profile layout recognizable and attractive.
Showcase Your Business
Another essential tip to improve your marketing on Instagram is to put your business’s product or service in context so that your audience connects with them. Apparently, a photo of shoes placed somewhere will not be that attractive and appealing as to someone wearing that shoes with coordinated and styles outfit.
For Instance, brands like Michael Kors never fails to showcase and market their products. Whatever MK is selling, whether it is a bag, watch or shoes, they put their product in a familiar environment with someone showcasing their product.
Another way of showcasing and marketing your business is to share user-generated content on your profile. UGC is the content your followers post your product. A reposting app will give credits to your business and showcase your product to your targeted audience. This will also help you gain followers on Instagram fast as when people will see your happy customers using your products they will automatically come and follow you.
Call to Actions
Calls to action also help you improve your marketing efforts on Instagram. Mention a clear call to action in your captions that appear precisely at the bottom of your post, or you can say your post first comment is your caption.
Add a call to actions like share this post with your friend, tag your friends in the comments, click on the link in the bio to direct your traffic to your specific link. You can also ask your followers to call, email or visit your store for a call to actions. The secret here is to add CTA in each of your posts to make your post more interacting and engaging.
Use all Instagram Features
Instagram is all about visual content. All the marketing is done through visual content you’ve got of your business. And Instagram provides us with many features to market visually. One tip to improve your marketing is to make use of all of these features. In addition to your photos, add video content of your product too.
You can use Instant Stories to market your business. Instagram stories are posts that disappear after 24 hours. Make use of this feature to share with your audience behind the scene content of your business. As people love to see what is going on behind those curtains. You can make use of boomerang videos to make engaging, funny and appealing stories/videos for your business.
Another feature of Instagram is Live that allows you to conduct a live session for your followers. It can be a Live Q/A session with your audience where people can ask you whatever they want to about your business in the comments and you can answer them live in the real time. This feature can also be used to conduct a live screening of any event that is related to your business or any event like the launch of your new product etc. Instagram Live is the best way to engage with your community and tell them what you have got for them in your new product or how to use your product or service.
These were some tips to improve your marketing efforts on Instagram. Instagram is a fun site that also allows you to market your business, all you need to know is how to use it for Marketing.
