iPhone gets a date, new ad campaign

Aww, the iPhone has its first official date! How adorable. We’re sure that on June 29th the iPhone will be nice and spiffy, dressed up for its big unleashing. The announcement comes in the form of three new ads released by Apple yesterday evening.

The ads are titled “Never been an iPod”, “How To”, and “Calamari”. All three of them have Steve Jobs written all over them. They seem to be taking on a more playful sort of campaign than we would have expected, while making sure to display the versatility that the iPhone will showcase. — Andrew Dobrow

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