External HDDs are about as varied as cloned sheep when it comes to their blocky form factor. Despite the fact that the IVY doesn’t do much for changing the all around shape of a HDD device, the concept does add in a really cool OLED display which creates a visualization of how the data on the device is being used.
Every time you add more data to the device, the display changes to update the visual partitioning of the IVY drive. — Andrew Dobrow