Neato Knows

The minds behind the Neato Robotic Vacuum understand that life is full of unanticipated messes. Well…unanticipated by you. They know they’re coming and they’re ready for them. In their edgy new ad campaign, Neato identifies five different situations where you’ll need a quick cleanup, one you probably won’t want to deal with on your own. In situations like these, you’ll want an automatic robotic vacuum to come trundle along, unobtrusively and non-judgmentally cleaning away the evidence and/or detritus. In one ad, Neato Robotics have conjured a little thirty second story that, they say, they know must be happening somewhere in the state of California right now. The scenario is a young boy’s birthday party. In front of him is the biggest piñata you’ve ever seen. His beautiful blonde earth-mother mom is encouraging him to bust open the piñata “with the energy of the earth”. He apparently summons this power and knocks the bottom of the big paper balloon. A torrent of…seaweed crisps…pours onto the carpet, and the mother encourages the children to feast. The children look appropriately excited for a pile of seaweed crisps. It’s a funny story. But imagine the mess? Life is full of situations like this, when crispy little crud pieces get ground into the carpet and fall between the slats of the hardwood floor. Rather than lugging out the manual vacuum of yesteryear, don’t you want a cheerful little robot to scoot around and do it for you? The Neato robotic vacuum is the robotic vacuum for the job, and it’s the sensitivity it brings to its automated behaviors that makes all the difference. Once you’ve set it up, you won’t have to think about it much at all, nor your household messes, cause it’ll clean those up. So buy the Neato and enjoy the rest of their ads. There are five, all of them funny.