OnlyFans Statistics: Users, Creators, Revenue, and More in 2025

OnlyFans has become one of the most talked-about platforms in the creator economy. What started primarily as a hub for adult content has evolved into a multi-billion-dollar platform where fitness coaches, musicians, chefs, artists, and influencers are building thriving subscriber-based businesses. In this 2025 report, we break down the latest OnlyFans statistics, including users, creators, revenue, and platform trends.

Key Highlights

• In 2025, the platform has over 280 million registered users.
• Monthly active users have reached 120 million.
• There are 4.5 million active creators on the platform.
• Platform revenue for 2024 totaled $7.8 billion.
• Top creators earned over $50 million annually.
• Popular content categories include adult, fitness, cooking, music, and lifestyle.

OnlyFans User Statistics (2025)

In 2025, OnlyFans continues its rapid growth, amassing over 280 million registered users. This marks a significant leap from previous years, fueled by global expansion and broader content appeal.

Growth Rate:
User numbers grew by 20% year-over-year, driven by increased adoption in non-Western markets and mobile-first content consumption.

Demographics:

• Age Breakdown: Majority of users are aged 18-34, with the 25–34 group being the most active.
• Gender Split: Approximately 60% male and 40% female, though female user numbers are rising.
• Top Countries: United States, United Kingdom, India, Brazil, and Australia lead in user base.

User Behavior:

• Average monthly spending per user is around $60.
• Users spend an average of 47 minutes per session, engaging with posts, stories, and DMs.
• High levels of interaction include likes, comments, and tipping.

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OnlyFans Creator Statistics (2025)

With 4.5 million active creators, OnlyFans has become a primary income source for many around the world.

Growth:
Creator sign-ups increased by 15% year-over-year, with a spike in sign-ups from fitness coaches, musicians, and educators.

Earnings:

• The average monthly income for creators is approximately $1800, though the top 1% earn substantially more.
• Top creators make $50 million+ annually, while mid-tier creators (top 10%) earn around $5,000–$25,000/month.

Content Types:
Adult content remains dominant, but there’s visible growth in wellness, lifestyle, tutorials, and entertainment content.

Demographics:

• Gender: Roughly 70% female, 25% male, 5% non-binary/other.
• Age: Most creators are aged 21–35.
• Geography: US, UK, Canada, and Australia top the creator list, but creators from Latin America and Southeast Asia are growing in presence.

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Revenue and Financial Statistics

OnlyFans’ net revenue is projected to surpass $2 billion in 2025, following $1.6 billion in 2024 (from $7.9 billion gross). Growth has averaged 20% annually since 2021.

• Creator Payouts: $6.3 billion in 2024 (80% of gross), projected at $8 billion in 2025
• Commission: 20% retained by OnlyFans
• Top Earners: Sophie Rain ($43 million in 2024), Bella Thorne ($11 million total)
• Earnings Split: Subscriptions (60%), PPV (25%), tips (15%)

The platform’s profitability hit $775 million in 2024, a trend likely to continue.

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Top Trends on OnlyFans in 2025

• Non-adult content is on the rise, with fitness, cooking, and mental health creators gaining large followings.
• Brand collaborations are increasing, with influencers using OnlyFans for exclusive drops and behind-the-scenes content.
• Live streaming has become a major engagement tool, often tied to Q&As, workshops, and real-time fan chats.
• Creators are leveraging AI tools, voice filters, and augmented reality to enhance user experience.
• Seamless integration with TikTok, Instagram, and YouTube enables creators to funnel fans into their OnlyFans content ecosystem.

Competition and Market Share

OnlyFans leads the creator economy with a 65% market share by revenue, dwarfing Fansly (15%) and Patreon (10%). Its $2 billion revenue in 2025 far exceeds Fansly’s $300 million, though Patreon’s non-adult focus retains a loyal niche. OnlyFans ranks among the top 50 global websites, with 468 million monthly visits.

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Conclusion

OnlyFans in 2025 is far more than an adult content platform — it’s a global ecosystem for creators of all types. With explosive user growth, robust revenue figures, and increasing mainstream acceptance, OnlyFans continues to be a major player in the content subscription space. As new technologies and features evolve, the future of OnlyFans looks even more creator-centric and diversified.

FAQs

How many people use OnlyFans in 2025?

Over 280 million registered users, with 120 million monthly active users.

What’s the average income of an OnlyFans creator?

Around $150–$400/month for small creators. Top 1% earn significantly more.

Is OnlyFans still mostly adult content?

Adult content dominates, but non-adult creators in fitness, food, and music are growing fast.

Is OnlyFans safe to use?

Yes, the platform has enhanced its security and privacy protocols significantly in 2025.

Can I earn on OnlyFans without showing my face?

Yes! Many creators succeed with niche content, voiceovers, POV videos, or written material.