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Today on the official Apple news blog, Steve Jobs writes about Apple’s involvement with DRM on songs sold from iTunes. Jobs says that Apple would jump at the chance for DRM-free music, but won’t for one major reason.
Steve Jobs expresses how if Apple were to remove the DRM liscensing, the four major music companies would pull their music from the iTunes market, removing a considerable amount of the iTunes catalog, and most, if not all, of the best sellers. Jobs goes on to say that since Apple does not own any music themselves, they have to follow the guidance of the industry.
Jobs goes pretty in depth about the alternatives of DRM, giving three major alternative choices. Including one to totally abolish DRM. Jobs explains that the reason that the four big companies would even allow DRM-free music to be sold would be because of its inability to get past hackers and actually maintaining any protection.
“Perhaps those unhappy with the current situation should redirect their energies towards persuading the music companies to sell their music DRM-free.”
Which is Steve’s way of saying, “It’s up to you guys, not me.” — Andrew Dobrow
Thoughts on Music [Apple via Between The Lines]
