Tag Archives: Apple iWatch

Most people don’t understand the new Apple Watch. They’ve tended to write it off in that kneejerk reactionary way – metaphorically folding their arms, looking a bit curmudgeonly and harrumphing at the new technology. It’s too thick, it’s too expensive, I don’t need one – it won’t catch on, etcetera, etcetera. But the people saying this simply don’t understand its ...

Since 2012, Apple has been rumored to be aiming to expand its assemblage of mobile devices to the wrist with a smartwatch. According to two people in the know about the company’s plans, Apple Inc. has, since last year, had a team of about a hundred product designers working on the smartwatch project, including managers, members of the marketing group, and software and hardware engineers – the size of the team suggesting that Apple is beyond is experimentation phase and in its development.