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This is actually the third time Samsung is doing this, first they hired the face for Anycall (Samsung’s brand of mobile phones in Korea and a couple of countries in Asia), then they sponser and film the music video, so that the phones will be featured there, and the song will be featured in the TV ad. The music video will also be pre-installed onto phones the models featured there. I guess this is a win-win deal for both the singers and Samsung, and it worked really well for the first 2 attempts, so much that Samsung is doing it now for the third time. This song is called Anystar, sung by Lee Hyori, one of the top female singers in Korea. Actor Lee Junki is also featured in this video. — Sam Chan