The Next Steps in Mobile Marketing

Has your marketing strategy adapted to the enormous shift from traditional media (TV, Print, Radio)? What about from fixed Internet (desktops, laptops) to mobile?

If your company has a mobile-friendly version of your site and a mobile app – you may have already discovered some of the challenges and opportunities of the “mobile explosion”!

Globally and in the US, we are spending more time in mobile apps than on our desktops and laptops.

In the US for 2014, compared to other mediums – Mobile represents:

• 6x the time spent in print (magazines, newspapers)
• 5x radio

And while TV still commands the majority of our media consumption at 37%, it’s actually taken downward turn from 41% in 2013. Mobile represents a whopping 24% of our consumption, which equates to almost 2/3rds of the time spent watching TV.

Yes – mobile is happening in a big way, and being adopted faster than the Internet was in the last ‘90s.

Mobile usage is impacting the way we search for information, how and where we view and interact with content and advertisements, and how we communicate.

Are you taking advantage of all the opportunities for connecting, developing relationships and converting leads and clients that the shift to mobile has created?

With a mobile app and a mobile app marketing strategy – you drive more relevant users to your mobile app, and develop features and messaging that keeps users engaged.

Like SEO for the app stores – App Store Optimization, or ASO, is the process of optimizing your mobile app for the app stores – usually Apple’s App Store and Google Play.

Understanding how the market is searching for mobile apps in the app stores provides insights to:

• What features to focus on in the app’s name, description, keywords, screenshots
• Which phrases to use in Apple’s keyword’s field
• Which trending search phrases represent demand not met
• The specific words used to describe specific features and functions
• The words and phrases, features and functions to use in advertisements

Because the way users search the app stores is different from how they search the web, access to app store data is critical to positioning your mobile app to the growing mobile market.

A mobile app store intelligence partner can help you build a strategy around what your target market is searching for, what other apps they use and can help you create a complete user profile.   Partnering with mobile marketing companies like Gummicube can help you:

• Maximize the exposure of your app in App Store search results
• Increase conversions from app store page views to installs with relevant calls to action based on App Store search data
• Keep users engaged with relevant features
• Continuously optimize design creatives, messaging and your app metadata (Title, Keywords etc..) based on app store market data

More leads and clients in your funnel and better engagement across the lead and user lifecycle – that’s the promise of a mobile marketing strategy.