Tips for helping your Small Business make a Big Impression at a Trade Fair

If you are soon to be attending a trade fair with your small business, it can be quite an overwhelming experience, as you’ll be face to face with your competition.

Therefore you’ll want to do everything you can to give your business the best chance of standing out and being noticed against the array of other businesses trying to do exactly the same. This will be amplified if you are a small business, as your budget may not be quite as large when it comes to things like creating your exhibition stand.

However, there are plenty of ways in which your small business can make a big impression at a trade show regardless of your budget, and here are some of the main ones.

Ensure your exhibition stand looks professional

Using a shoddy display and presentation equipment will be a good way of ensuring that passers-by keep on walking. One thing you will want to spend your money on will be some really good quality presentation equipment and signage. You can even buy them online from the likes of www.nimlok.co.uk which means you’re much more likely to get a better deal price wise. Just because you’re a small business, it doesn’t mean you shouldn’t go to that much effort to make your exhibition stand look great.

Opt for a strong colour scheme

Strictly speaking, you should mainly use the colours most associated with your business as part of your exhibition stand’s design, so that people see them and start to associate them with your brand. There are some interesting pointers in this infographic about the colour scheme of your exhibition stands, as well as some of the other main design components of it that you’ll really need to think carefully about, too.

Ensure all employees are knowledgeable and approachable

Trade fairs are a great way for you and your team to connect with potential customers and partners, so you’ll want to make sure everyone working on your exhibition stand are giving people a good impression and insight into your company. This will mean making sure they’ll all approachable, welcoming and friendly, and also that they are armed with knowledge about who you are and what you do, so that they can answer questions easily. There’s nothing worse than someone being unprepared and not ready to answer questions, so make sure everyone is up to speed before the event.

Provide attendees with something new from your business

People attending the trade fair will want to learn about who you are as a company, and may want to take partnerships/customs with you further as a result. However, it’s a good idea to provide them with even more of an incentive to do so at a trade fair. This can include things like providing them with freebies or offering things like discounts on your products and services, just for attending the trade fair. This is a great way of utilising where you are to make more business.