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Ho, ho, ho! With the holidays just around the corner, and people preparing to spend some serious cash, it’s time for you to build the buzz that will make your customers look for their wallets. The good news is that you don’t need to spend tons of money to make a savvy campaign – social media is here to help you spread the word to millions and millions of people for free. With most of the holiday sales happening online, it is imperative for a Vancouver managed IT company, to have a strong social media plan.
Without further ado, here are six strategies that will help you win at social media this holiday season.
- Make the Customer Service Experience Amazing
A satisfied client, whose questions are well answered, will buy from you and tell others about you as well. All platforms of socialization can be used to announce promotions, facilitate the customer interaction, and clarify whatever questions a client might have. The goal here is to make yourself available for answering questions and solving problems fast. Also, it is vital to know when you should redirect a dissatisfied customer into a conversation over the phone or through an email.
- Instagram for Complementary Products Marketing
How often will you buy a matching purse if you see it displayed alongside with the pair of shoes that you wanted to purchase initially?
The complementary products strategy consists of showing people the product that they are interested in and some other things that “happen” to complement it perfectly. Instagram has proven to be very useful in these situations since it offers a very visually dynamic pose and makes people want to purchase the gift set. Customers are like children on Holiday Season – if they see that it is shiny, and it has a pair, they will click “buy.”
- Make Twitter Your Best Friend
Not only it has great advertising potential, but it is also a big opportunity to spread the word about your business on other social media platforms as well. You can start out by developing a holiday hashtag that is brand-specific and use it on Facebook and Instagram as well. That way, you can keep better track of the people that are talking about your brand.
- Offer New Experiences
Have you ever considered creating the opportunity for a charitable giving? Needless to say, it will boost your image a lot and also help the community if you let your customers know how you’re making this Holiday Season brighter for the ones that are not so lucky.
Another great idea is to try a new content strategy. A few months before December you could try some user-generated content on your website and see what you can improve or remove judging by your user’s performance. Last but not least, try Twitter’s Periscope that lets you stream videos with funny dance performances or how-to tips for the Holidays. Don’t be shy to try something new.
- Try a Fan Content Campaign
Do You want easily made content and a lot of engagement from your clients? There is nothing that does this better than a fan campaign.
With a simple branded hashtag, you can motivate customers to create and then share holiday content. Of course, this will work better if you offer a prize of some sorts. Iconosquare is a tool that helps you precisely with that, organizing things to schedule the contest. You can refine results by keywords and all sorts of tools, like Gramfeed, for example.
- Party, Anyone?
It can be all about business even when partying. Create a Facebook event, set the date and time and simply invite people to your Facebook company page. You can give the invitation a festive nuance by using a personalized message or a graphic one.
You might wonder how does this work for your benefit. Well, you can throw in a couple of offers that will be available only for that party, and this way, you’ll attract a lot of people. You can even post different polls or questions that link back to your website. Making people feel good, posting pictures and constantly interacting with the customers will make the Holiday Party a success for your business.
What other Holiday strategies have you tried before? What are you going to choose from this list? Share your thoughts on the subject in the comment section below.
