Gearfuse Technology, Science, Culture & More
Sticker art has been trending globally for decades. From Berlin’s train stations to the buzzing streets of New York, it’s not uncommon to see stickers splashed across walls, posts, seats, and floors, all advertising a brand, a label, an artist, or a service. This unique self-promotion tool is still going strong and is now being embraced by many businesses, albeit on a new level. This is where gold foil label come in. From creating awareness to offering promotions, these can be used to draw attention to services, campaigns, and brands. The best part? They don’t break the bank! Read on to learn more.
Why Use Labels?
Although traditional media such as billboard advertising, print, and radio are all effective ways to advertise your products and services, they can be costly and can’t be applied to everything. This is when quality, quirky, sophisticated gold foil label art comes in.
They can be printed on premium pressure-sensitive matte or gloss paper stock and come on a roll, making them perfect for bulk labeling and label dispensers. Good marketing tells a story about your business and gives customers a reason to purchase from you instead of your competitors.
Below, we’ve listed five creative ways to use this tool to market your business:
1. Get Creative With Shapes
Nowadays, modern-day businesses boast quirky logos that aren’t your average shape or color. The likes of die-cut stickers and labels are the perfect tool for you if your company has unconventional artwork or the likes of a star, dog, cat, or taco-shaped logo. These labels can be styled into any size or shape. They are a unique and effective way to create custom company stickers in any size or shape. You can stick these to bags, jars, business cards, laptops, and more.
2. Give Away Labels to Employees and Clients
Whether you own a corporate business, a deli, or a graphic design company, you’ll have both staff and customers. To promote your brand for free, you can print labels and give them out in your staff starter packs or to clients when they use your services or buy your products.
For example, if you own an online jewelry company, add a label to each box and a spare inside the box when packing orders. If it looks stylish, your buyers will likely attach it to bags, books, or laptops, advertising your name in various places for free. Just remember to include clear details, including your brand name and logo, as well as your social media handle or phone number.
This is a cost-effective, easy way to promote your business. Plus, people always love a freebie.
3. Design Unique Labels for Packaging
Whether you’re selling coffee or jars of jam, bespoke gold foil labels can add an edge to your product, making it stand out! It’s also a great way to reveal additional product information, such as your company name, social media handle, office or shop locations, and phone number. When people spot others walking around with a product brandishing a fancy gold, eye-catching label, they’ll instantly want to know where it is from!
4. Team Up With Another Brand and Embrace Cross-Promotion
Cross-promotion is an effective way to get your brand in front of new audiences, especially when you team up with businesses targeting the same clientele. For example, if you sell high-end perfume, you can leave labels with local make-up counters and a bottle of your scent as a tester brandishing your label. You can even look into scented labels. This way, potential clients can take your signature fragrance and contact details home with them.
5. Custom Label Business Cards
Whether you’re a new business or own an established company, bespoke labels are an easy and effective way to promote your brand, products, and services. Ultimately, they get your name out there. After all, you’ve worked hard to create your brand, so be sure your labels showcase what you want your customers to see.
They can be attached to everything from walls to bags to diaries, files, and laptops. Making your brand stand out will help you create a cohesive brand identity and a way to communicate with existing and potential clients.
The best part? With custom design offerings readily available, you can get as creative as you desire when designing labels. You can even get innovative with the design, placement, size, and finish of your label. This will ensure it has the desired impact and is the perfect fit for your packaging or brand TOV.
