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Aw, shucks Walmart. I knew you would have a change of heart!
The people working at big blue must have realized that shutting off DRM servers and killing access to music your customers paid for is a bad idea. Perhaps they took a clue from Yahoo!?For now, the servers will be left on indefinitely thanks to customer outrage but it’s unclear what will happen a year or two from now. This is Walmart we’re talking about after all. After the jump, the letter from Walmart explaining it’s decision to the world.
NOTE: This is a follow-up to our email titled “Important Information About Your Digital Music Purchases” from 9/26/08.
Based on feedback from our customers, we have decided to maintain our digital rights management (DRM) servers for the present time. What this means to you is that our existing service continues and there is no action required on your part. Our customer service team will continue to assist with DRM issues for protected windows media audio (WMA) files purchased from Walmart.com.
While our customer support team is available to assist you with any issues, we continue to recommend that you back up your songs by burning them to a recordable audio CD. By backing up your songs, you insure access to them from any personal computer at any time in the future.
We appreciate your support and patience as we work to provide the best service possible to you. As we move forward with our 100% MP3 store, we’ll continue to update you with key decisions regarding our service and your account via email.
Thank you for using Walmart MP3 Music Downloads.
The Walmart Digital Music Team
