Try explaining what kind of cellphone you have to your friends. “What kind of phone you got, brotha?”, “Yo-yo”, “Um, yeah, hey, what kind of phone do you got?”, “Yo-yo”, “OK, just forget it.” Could cause some minor difficulties. But hell, this phone concept looks cool enough to put up with the loss of friends that might result.
The Yo-Yo Concept Phone allows you to wrap your headphones around the inner bindings of the phone, to give it that extra Yo-Yo punch. Why get a slide or clamshell phone when you can have a friggen Yo-Yo!?! — Andrew Dobrow